Cutting-Edge Research, Experience and Analysis of Games and Brands
Half of female gamers spend money on gaming. This represents a massive untapped market in every global ...

29 May, 2024

Tapping into mobile gaming is a lucrative prospect that comes with its own challenges. Learning how to ...

12 Apr, 2024

There’s no question that artificial intelligence (AI) is already shaking up several industries worldwide ...

21 Feb, 2024

In today's fast-paced digital landscape, the allure of partnering with the latest viral mobile game ...

16 Feb, 2024

By the end of 2023, the number of mobile gamers surpassed 3B people globally. Brands and advertisers...

19 Jan, 2024

With over 1.4B people, India represents more than 1/6 of the global population. The Gaming ...

23 Nov, 2023


Brand owners entering the video game realm have a great opportunity to connect with gamers, who are ...

08 Nov, 2023

How will the trends of 2023 shift in the new year? Will the continued growth of licensing disrupt the ...

07 Dec, 2023

Play Management Company in attendance at BLE 2023

23 Oct, 2023

The most impactful brand integrations from 2019-2023 that shaped the market

16 Oct, 2023

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