12 Exceptional Brand Integrations and Collaborations (2019 - 2023)

The collaboration between these two clothing giants saw the release of their chapter 2 collection in January 2022, and chapter 3 in the middle of the year. The unique logo – a fusion of the two brands’ names and color palettes – was a perfect representation of the collection as a whole. Every item embodied both the rugged endurance of The North Face and the kaleidoscopic wow factor of Gucci.

Adidas partnered with Parley for the Ocean, an environmental organization dedicated to raising awareness about the beauty and fragility of our oceans, to convert discarded illegal fishing nets into a high-performance yarn for the sports. The result was ‘Primeblue’, which is used for the upper on the adidas x Parley Ultraboost. Recently, adidas proudly announced that “by the end of 2020, we crafted more than 30 million pairs of shoes with Parley Ocean Plastic.” The commitment to the environment has kept this brand partnership going strong.

Sharing the same athletic audience, the adidas x Peloton apparel collection was a perfect match-up. The activewear was designed by Peloton instructors, and was focused on providing ultimate comfort and support on the bike or on your feet. With their popping colors and eye-catching designs, they also make a great ensemble for going out on the town.

Another extended partnership, Balenciaga has been bringing Crocs’ classic clog into the realm of high fashion since 2018, and continues to innovate. The 2021 and 2022 collection additions included slide sandals and rain boots, and their infamous HardCrocs. The legendary designers continued to “experiment with distorted proportions and hardware detailing, bringing luxury signifiers to silhouettes constructed of rubber.”

The 2020 Travis Scott meal was such a slam dunk that some McDonald's locations were running out of ingredients. The meal included Quarter Pounder with cheese, bacon, and shredded lettuce, plus fries with BBQ sauce, and a Sprite with extra ice. Beyond that, a spectacular range of co-branded products included apparel, lunch boxes, cups, basket balls, and a Travis Scott action figure.

Read more: How the McDonald’s Om Nom Happy Meal Proved a Perfect Partnership

To celebrate the release of Stranger Things’ third season, the brand teamed up with Coca-Cola to embrace all the glory of the ‘80s. The New Coke and Stranger Things 1985 Limited Edition Collector’s Pack included one bottle each of New Coke and New Coke Zero, with unique Stranger things labels. This brand integration also included apparel with Stranger Things x Coke cross-promotion, as well as New Coke branding, which may be a once-in-a-lifetime opportunity for fans.

The history of architecture traces the changes in architecture through various traditions, regions, overarching stylistic trends, and dates. You will study Architectural History, which is a survey from antiquity to the present day. An introduction to key aspects central to the study of Architectural History. You will also choose an optional course from another subject area.

Apple Pay is a way of life for countless people, and the Apple Card is an excellent partner, offering cash back for every purchase among other sweet rewards. The digital card was a brilliant move, allowing users to pay effortlessly with their iPhone or Apple Watch. Mastercard made a wise decision in partnering with Apple on this, as it has proven to be incredibly popular with Apple enthusiasts all over.

In early 2021 Russia-based Alfa Bank launched their Alfa-Message service across several top messaging apps. Alfa-Message allows people with Russian phone numbers to send and receive money, pay for goods, and even apply for a loan or register a company, all without downloading bespoke banking apps. This service has proven quite popular, with over 500,000 subscribers to the Alfa Bank Telegram channel alone.

Read More: How Alfa Bank’s Mobile Gaming Integrations Boosted Awareness and Sign-Ups

Spotify has a propensity for brand partnerships and co-promotions, having previously collaborated with Uber and Starbucks in 2014 and 2015, respectively. One of their biggest announcements came in 2019 when they announced that Spotify Premium members could add the basic Hulu plan for no additional cost. They also released a discounted Spotify Premium Student bundle which also included Showtime services for registered students. Clearly Spotify has plans to be the go-to media center for people’s lives by offering music, playlists, podcasts, and now TV and movies all in one comprehensive package.

Another long-standing and beloved partnership, LEGO has consistently teamed with NASA since the 1990s. LEGO released four new LEGO City sets inspired by NASA’s Artemis program and NASA’s Moon to Mars plans in 2021, which included a Space Launch System rocket set and a Moon base. The fusion of fun and education is at the heart of this brand partnership, and everyone is better off because of it.

EA proved that they understood their core audience when they teamed up with AXE to promote the release of Battlefield 4. The most memorable promotion was their CGI trailer that goes from war to romance in less than 30 seconds. Equally noteworthy was that players could pick up specially marked AXE products at Wal-Mart for a chance to win in-game content, various licensed merchandise, and a four-day trip to Gamescom in Germany. This collaboration of physical merch and in-game rewards made the campaign successful for everyone involved.