Game Media for Top Mobile Games | Licensing & Collaborations | Since 2012
The Science of Loyalty Favors Mobile Game Partnerships
Kevin Bahler
PR Manager, Blog contributor
In 2024, Intuit Mailchimp published The Science of Loyalty. This report combines data from a survey of 4,000 consumers in the US, UK, Canada, and Australia, along with the insight of experts in neuroscience, behavioral science, psychology, and anthropology. It brilliantly distills a deep and complex subject into digestible and usable information.
The report is aimed at marketers across industry verticals, but one thing becomes clear while reading it – every aspect of loyalty is found in mobile gaming. This is why collaboration campaigns between brands and games are so effective.
Without spoiling the report (every marketing professional should read it themselves), I want to highlight how mobile games provide every aspect of loyalty, and how retail brands can harness that power through cross-promotion.
(See full post in Keewano Blog)
The report is aimed at marketers across industry verticals, but one thing becomes clear while reading it – every aspect of loyalty is found in mobile gaming. This is why collaboration campaigns between brands and games are so effective.
Without spoiling the report (every marketing professional should read it themselves), I want to highlight how mobile games provide every aspect of loyalty, and how retail brands can harness that power through cross-promotion.
(See full post in Keewano Blog)
For brand managers and marketing directors looking to start the process, the most expedient path is working with specialized agencies such as Play Management Company. An established team has already done the heavy lifting of researching the most popular game titles. They’ve built a relationship with studios so that brands can choose an ideal game to match their image and target demographic.
Contact us to learn more about mobile game opportunities for your business.
Contact us to learn more about mobile game opportunities for your business.
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