No matter how popular any game is, it will eventually get boring. People will either complete it or lose interest when they get the same experience every time.
Games that stagnate die. That’s why games that survive beyond 3 years have regular updates – once a month or more.
Although the specific kinds of updates will depend on the genre and other factors, some examples include:
- New characters, costumes, equipment, etc.
- Additional levels or challenges
- New game modes
- Holiday-themed cosmetic updates
- Limited-time events
Some updates will be significant, like adding new game modes or introducing items that change power dynamics, and will happen less frequently. Cosmetic updates and events can happen every two weeks to keep people excited. Even if the game itself is old, these updates keep the hype, excitement, and novelty alive.