How Brands Achieve
the “Willy Wonka Effect”
with NLOQQ

B2C brands across industries benefit from promo code campaigns. NLOQQ’s services have the flexibility to integrate with any vertical. Here are some examples of standard integrations:

Product Integrations
Imagine a shopper at the cereal aisle. She’s trying to decide which box to buy. Among all the colorful options, one design catches her eye. Along with the normal mascot, she sees a familiar video game character. The words on the box announce free premium rewards inside. Immediately she knows that this brand is the winner, and it goes in her cart.

Read More: How to Choose an Ideal Mobile Game for Brand Collaborations

Replace cereal with any consumer packaged goods (CPG) or fast moving consumer goods (FMCG) like shoes, toys, or candy. The result is the same. These rewards attract:

• Current gamers who power up their game and get a treat for themselves
• Lapsed gamers who need an incentive to get back in the game
• Non-gamers who are looking for new entertainment activities
• Price-conscious shoppers who seek the best total value

Loyalty Programs
Retailers with loyalty programs (such as grocery or clothing stores) also create the Willy Wonka Effect by offering mobile game rewards. When customers can redeem their loyalty points for premium items, they’re incentivized to buy more and keep coming back instead of shopping at a competitor.

Most loyalty programs simply offer discounts in exchange for points, which is an ineffective strategy. While shoppers may appreciate the occasional discount, those rewards are infrequent and intangible. This standard offer doesn’t actually inspire loyalty. It doesn’t demand exclusivity from the shopper. It doesn’t encourage shoppers to purchase any more than they were already planning to buy. The only people who make use of this program are the ones who are already loyal to the brand without the program.

Brands that offer exclusive rewards for specific games give shoppers the need to return and earn more points. These rewards can be as low as $1 in value – an amount that shoppers can earn in a single transaction. They may decide that it’s worth adding a few extra items to their cart in order to get their next reward.

Read More: How Mobile Games Boost the Impact of Loyalty Programs

Custom Activation Campaigns
Since premium items can be purchased with real money, these rewards have a concrete value to players.

Brands can utilize these rewards to drive small actions like subscribing to a newsletter and downloading an app. They can also be used for significant actions like signing up for a credit card or booking a cruise. An appropriately sized reward incentivizes any target action.

Read More: The Science of Loyalty Favors Mobile Game Partnerships

Here’s a secret technique to stand out above the competition: sponsor a unique in-game item, which is only available from your activation campaign. Many gamers will do whatever it takes to have total completion and the bragging rights of collecting the unique item that nobody else will ever be able to get again. Tapping into that psychology puts the Willy Wonka Effect in full swing.

In-Game Marketing
The most effective way to build hype about a mobile game collaboration is for brands to advertise it directly in the game itself. This can include a welcome screen announcement or sponsored content during the campaign. Adding a link for gamers to go directly to a landing page helps brands convert the initial excitement into direct action.

Mobile game publishers experience the Willy Wonka Effect when partnering with NLOQQ. Through brand collaborations, increased media attention, and unique platforms to sell additional digital and physical goods, publishers build excitement and audience for their games, which translates to sales.

Collaboration Opportunities
NLOQQ creates partnerships with regional and global brands, such as McDonald’s, Burger King, and PepsiCo. These campaigns are powerful marketing tools that increase awareness and excitement for the game.

After the campaign ends, people still remember the collaboration and associate the two brands together, which creates a permanent boost to the publisher’s brand equity.

Each successful campaign also leads to further collaborations. The proof of concept and measurable success make that game and publisher a safe bet, which builds momentum for more partnerships.

NLOQQ Shop
Game publishers have the option to sell their digital items and physical merch on NLOQQ Shop. This allows gamers to explore unique deals and make purchases, even when they’re between gaming sessions.

In addition to boosting total sales, publishers can also find new, high-value gamers through NLOQQ. Gamers can see deals from every game in NLOQQ’s ecosystem, so a special introductory offer (e.g. a premium pack for downloading the game via our link) can easily bring them into your game. These premium players are already accustomed to making purchases, so they are sure to increase ARPU.

Whenever publishers have a new promotion, such as new content or merchandise, players can be notified through NLOQQ’s communication channels, which increases awareness and drive.

NLOQQ OIDC
In light of the General Data Protection Regulation (GDPR), as well as other consumer privacy laws around the world, getting access to user data becomes more important than ever. NLOQQ offers its own Open ID Connect (OIDC) system to offer unique insights on gamers.

Available both in-game and online, the NLOQQ OIDC helps to understand and categorize types of gamers, which supports the creation of customized offers that entice more frequent purchases, and larger values per transaction.

Retail brands and mobile game publishers prefer to work with industry experts who specialize in this unique form of digital/physical collaboration. NLOQQ offers…

• A large portfolio with a wide variety of games that match any audience
• Over a decade of experience creating integrations with retail partners around the world
• Flawless integration with existing loyalty program apps and websites
• Consultation to maximize efficacy through gamification

Discover how your company can create the Willy Wonka Effect for your brand and reach out to our expert team.